The Great Marketing Reframe

From grimaces to stomach knots, talking about marketing seems to take on the sound of Charlie Brown's teacher, with so many syllables of "wah WAaah, wah WAah, wah."

What does this mean?

For starters, I find it terrifying ironic that, when it boils down to it, truly - marketing and coaching are actually ONE.

Yes that's right. I may be in the minority, but it's served me very well to see marketing and coaching with an equals sign between them. As in they are equivalent.

At heart, coaching is nothing but an advanced level of communicating, or some might prefer the word relating. Great coaching expands your awareness, lights a fire under you, makes you go 'Eureka!'

In the same way, great marketing is really only communication.

It causes action.

Coaching AND marketing both, when they're doing their 'thing'? bridge gaps of understanding. They solve problems.

But of course when great marketing is being done on behalf of things, people or concepts that we don't like or agree with (politicians, warfare, annoying television, anything being marketed at the dinner hour) THEN of course, we begin to hate marketers and marketing.

I really think the way to get over this angst around marketing is to let ourselves be convinced or not convinced, whatever way the message is being delivered, AND whether we are convinced or not, reserve the right to NOT buy.

A lot of the reason why people (coaches too) feel the need to be rude to a telemarketer is because they're afraid of being sold, and spending money they don't have.

So try it, whenever you think about doing something dreaded like 'marketing' of any kind, think of it as coaching instead, and retap into that deep well of conviction and passion that you are here to coach.

Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. This is an excerpt from the her NEW BOOK - Multiple Streams of Coaching Income, http://www.multiplestreamsofcoachingincome.com

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Coaching Information:

Related Articles

How to Tune In Your Brain & Feel Confident with People in Moments
One day when I was in school, many years ago, the school principal wandered into our class room, sat down and started to talk.He talked and talked; and there was nothing we could do to stop him seeing as how he was in charge!For once he actually said something that interested me and I never forgot what he said.
Recreating Yourself
So it's time for a change. You've taken that hard look in the mirror and you've decided that who you are is not who you want to be.
How to Forgive Another for Past Hurts
No one gets through life without being hurt by another person. We all have experienced the pain of a thoughtless remark, gossip, or lie.
The Student Who Knew Too Much
This article is for those of you who coach or mentor. Does this sound familiar? "Can't I just try to mail or email, do I really have to call" "I was thinking I could wait to get business cards" "I wanted to be successful first, before I start to market or network" "Why do I have to do it that way, I thought I could do it this way" I could go on, but I think you get the picture.
Communicating with Case Studies
Not long ago, I made a partnership pitch, on behalf of an organization I represent, to another organization with similar interests. If the idea had come to fruition, it would have radically changed our organization.
Some Business Coaches are in Error
Many business coaches deny the power of suggestion while using it. For instance a corporate inner circle will be told that they have inner conflicts with ethical practice due to the stockholders coming first, the customers coming second and employees coming third.
Its Not What You Think
My work in organizations involves dropping habitual ways of perceiving in order to contact a fresh and subtle perceiving "under the surface" of what is going on. That deeper sense of perceiving allows the emergence of what I call the Engaging Leader, or the genuine expression of myself and the collective.
We Are the Five People We Associate with Most
Last month I was invited to participate in a charity golf tournament in Las Vegas to celebrate the life of the late dancing legend Gregory Hines. The event was held to raise funds and awareness of the tragic disease that took this entertainer's life.
7 Destructive Habits of Incompetent People
WARNING! If you want to have a fantastic life, never engage yourself in these 7 deadly habits that incompetent people do. NUMBER 1 - They Think, Say, & Do Negative Things.
4 Brilliant Tips to Speed Read Faster than Ever
Many people, particularly students, would love to beable to absorb information faster. But before retaininginformation, they have to go through the first stage oflearning, which is reading.
Budda In Your Back Pocket
The other day I was late for something. Not very late.
Who Do You Talk To?
Many of you reading this will be running businesses, or parts of, whether they are your own or not. This means that you have many things to deal with on a day to day basis plus trying to do the long-term thinking needed to lead and run the business.
Leading Grief Groups: The Preliminaries
Preparation: If you desire advertising the group, announcements need to go to the media at least six weeks prior to the beginning of the group. Most effective is either an article or listing under Grief/support groups in the local newspaper.
Mind the Gap
The underground train in London can get you anywhere when you know how to maneuver all the options. Like our subways, London under ground is a busy place.
How Do You Build Momentum in Your Business and Life?
A few weeks ago at a "Leadership from the Ground Up" conference, Donald Trump spoke about the ingredients for success. I found his topic on momentum very intriguing.
COACHING: When it's Beyond Oprah and Dr. Phil
How many more servings of the daytime self-help salad will it take to sooth your appetite? To actually get your life to where you want it to be? To actually start seeing changes for yourself rather than just on the tear-filled faces of Oprah's latest guests?How about the alternatives? If you stick with TV then you will likely wind up in frightening dead ends with the likes of Jerry, Ricky and Montel. So, you read a few more Chicken Soup books, listen to another Anthony Robbins seminar and double up on the appointments with your shrink.
Working With Choices
Despite our skills, experience or expertise we can still make a meal out of making a choice!Here are some common reasons why people struggle to make choices, and some tips for making them easier.1.
Forget Resolutions - Craft A Life Theme That Works
How many people do you know who, in January, enthusiastically name their resolution for the year yet somehow neglect to follow through with it a few weeks or months later? Forget making New Year's resolutions. They rarely work because they are often based on "shoulds" versus the bigger picture of your life.
Home For The Holidays
In my husband's family, family members send Christmas cards to other family members (parents to children, brothers and sisters to one another, etc.) even though the family always spends time together at Christmas for a meal and gift exchange.
Profitable Idea Generation in 4 Steps Using Improv
A large percentage of business are stuck, tied to narrow ways of thinking about themselves and their products. In the business environment you can't be stuck and survive.