A Sure-Fire, 10-Step Formula To Get Started As A Coach Or Consultant

"My guess is first I'll need some zippy flyers and a tri-fold brochure" said an email from Matt last week. Sadly, he is not the only one thinking that the first step to building a professional business is printing fliers and brochures. After all, that's what everyone does, right? And it seems like a logical place to start, doesn't it?

It's interesting that while most people who call me about my marketing mentoring services are well established practitioners looking for a new edge, Matt's message was one of the 14 emails I got last week from people who are just starting to build their practice.

They all wanted to know the best way to get started fast but seemed to be fixated on getting their fliers and brochures ready.

Fact is, "zippy flyers and tri-folds" are a bad idea when you are just starting out. They can be pricey if you want them to look sharp. But even worse - they are so "inflexible".

If you are just starting out, I'm more than sure, that you will quickly go through several "adjustments". I've seen people spent thousands on the "zippy brochures" only to find them useless in a couple of months.

So if getting brochures doesn't work what's the right way to go? Here is my sure-fire 10-step formula to quickly get started as a coach or consultant. And, if you are a well established practitioner, these ten tips may just give you the swift kick in the pants you need to re-invigorate your marketing.

1. PLAN.Yes, I know you've heard this before, but still too few people take the time to do this.

Find out what makes you tick. Evaluate your own strengths, desires, skills. What are you really good at? What do you love learning about? If you've worked with clients before - what type of clients did you have best results with so far?

If you don't have at least your "who" (your ideal client), "what" (the problems you solve) and "how" (your unique solution) figured out, don't even bother moving to step two.

2. Find a "hive".This is a critical step that most people completely overlook. You've got to find a market that WANTS what you've got (or what you want to learn.)

Ideally, people in this market should already be aware of their problem, have a real desire to solve it and the money to do so.

Evaluate if you can easily find and reach those people. Do they have an association, annual conference? Is there a list you can buy? If you can't find a hive - look for a different target market or change your offering.

3. Listen and learn.Talk to people you want to work with. Learn their language; how they communicate about their needs and problems. Ask them to tell you what solutions they are looking for and their preferred method of learning and solving problems.

4. Develop your Magnetic Marketing Message.Learn to describe what you are offering in 15 seconds or less.

Make sure your message clearly communicates three things: who you help, their problem, and your unique solution. This message is about the people you work with not about you.

This is where you get your business cards. I recommend you name your business in a way that communicates what you do and get some basic business cards to start.

The ones from vistaprint.com are great. $10 or $15 will easily get you started, although I recommend you spring the extra five bucks and opt not to have their branding on the back of your cards.

If possible, make your card an invitation to contact you. For example, my own cards advertise my free marketing report and invite people to download it from my web site.

5. Create attraction tools.Write a few "Top 10" articles and a "special report" that address the biggest problems your potential clients are experiencing.

Here is a hot tip for you: if you don't think you have enough expertise on the topic you want to teach - start by interviewing a few experts.

6. Build a basic web site.Don't wait for months or years. All you need are a few simple pages that communicate your magnetic marketing message, give you a place to post your articles and invite your visitors to sign up for your electronic newsletter or ezine.

Oh, I guess that would be step six and a half - start your ezine! It's so simple to do, there is just no excuse not to have one. You can start with something like www.ezezine.com - it will cost your nothing to send a monthly message if you have fewer than 1000 subscribers.

If you've got a large list already, use something like www.kickstartcart.com (the system I'm using.)

7. Start teaching!Offer free teleclasses and build interest around what you are going to coach or consult on. This is an important step; it allows people to get to know you and "sample" your services while it gives you an opportunity to test and tweak your content.

8. Help your first 5-10 clients.Coach a few people in your target market for free or trade services with them to get started. This will allow you to get your first success stories fast. Make it a habit to collect testimonials from every client.

If you are having hard time getting your first few clients here is your clue - focus more on how to "create more value" for your clients and less on how to "get" clients.

9. Develop group programs.Selling open-end coaching or consulting engagements can be tough. It's often hard to get people to see what they will get out of working with you.

You can overcome this by developing specific, close-end programs. They are easier to explain, offer more "tangible" outcomes and are more affordable since there are several participants paying for your time.

Those programs can become your "great client incubator" - a place from which your larger/individual assignments and projects will come.

10. Keep'em coming.Once you get your first few clients it's easy to get overwhelmed and stop marketing. But you've got to keep your marketing machine cranking at all time.

Most successful coaches and consultants learn that continuous education-based marketing (marketing by sharing their expertise) can get them more than enough business and establish them as undisputable experts at the same time.

You too can get similar results by writing and publishing articles, developing info-products and getting invited as a speaker to groups that attract your potential clients.

This is obviously only a beginning guide. But I guarantee that if you follow those 10 simple steps in just six months to a year you too can build a successful practice.

(c) 2004 Adam M. Urbanski

The Author, Adam Urbanski, a Marketing Mentor, helps ServiceProfessionals and Small Business Owners attract more clients.For more free tutorial articles, hot how-to tips and a FREE 32-page marketing guide go to http://www.themarketingmentors.com

More Resources

Self Improvement:Coaching Articles from EzineArticles.com
01/08/2021 11:35 AM
3 Major Differences Between New Year's Resolutions and Intentions
We have finally come to the end of another year, a year that disrupted our way of life right at the nuclear level. It's been a roller coaster of a year, both humbling and eye-opening for everybody. The biggest eye-opener was no doubt the fickle nature of life - how things can drastically change literally overnight.
01/06/2021 10:19 AM
Career Advice On How To Write A Resume Effectively For All Industries
A resume is very much important as it will give the first impression to the employers at the time of submitting your job application. There are lots of experienced professionals who actually find it difficult to write a resume for any new role. Each industry requires a resume which is not much different from the other let us how to write a resume with the following set of rules as a career advice: Do not fix your photo unless and until it is required Highlight the important and the most relevant points...
12/28/2020 06:30 PM
I Won In 2021!
There are many lessons learned after dealing with the pandemic as well as all the other issues we faced in 2020. Many people also experienced a range of emotions - some they may have never dealt with before. Throughout it though, we needed to believe (and continue to believe) that we will overcome all of this and that life will get better.
12/04/2020 09:07 AM
Do You Walk the Walk or Just Talk the Talk?
We've all no doubt had experience of people who 'know it all', who claim to be skilled and proficient in many areas, who make very impressive statements about their experience and abilities but who then repeatedly fail to deliver what's they've promised. Or those who constantly boast, are full of grand ideas and plans, yet none ever materialise. Why is it that sometimes people talk the talk but fail to walk the walk?
11/30/2020 10:20 AM
One Secret You Need To Know To Approach A Girl
Imagine if you could walk up to any woman, and just talk? Just have a conversation and not be afraid. If that whats you want then you need this to know this one secret.
11/23/2020 07:46 AM
Heal Your Mind, Heal Your Life
Let's be frank from the onset: grief is inevitable in life and affects anyone regardless of creed, race, genders, and beliefs. There is no way to avoid grief, however, there are many ways to avoid that the damaging effects of a prolonged grieving period embed severe consequences on the lifestyle itself. Thankfully, neuroscience comes our way and brings increasing evidence that our mind and body synergies can be worked with or accompanied and convert into long-lasting benefits what could instead alter and potentially severely damage health and lifestyle.
11/09/2020 12:50 PM
5 Fun Simple Ways to Get Out of Your Way
In my years of being a coach is not often as easy as others pose to be. It takes hard work, patience, persistence, connection to my source.
10/30/2020 09:12 AM
How Working With a Positivity Coach Makes You Benefited?
Fast-Tracked Results If you don't have a specific goal you desire to achieve, being confused about where to start, or afraid of having an exact objective, you must be lacking the innate positivity that makes you insecure or timid. This is the exact place or time to join a positivity coach who can get you move on the right track to reach the goal that you're scared to think of today. In this competitive world with millions of unemployed youth suffering from deep depression and sadness, deficiency of self-confidence is nothing surprising and that is...
10/12/2020 10:04 AM
What Is Your Life Position?
How you think and feel about yourself will affect ever area of your life; it will impact on your behaviour and levels of performance. If this is all working out for you - great. If on the other hand things aren't working out as well as you hoped, then you might want to consider your life position; many of you will have a life position based upon conditional elements. Tis article will help you to identify your dominant life position.
08/11/2020 11:42 AM
I Lived In A Cage And It Sucked
I recently bought Glennon Doyle's book "Untamed" and I'm so glad I did. I'm resonating with her stories. She's like my sister from another mister, who like me lived in a cage of expectations to be someone she wasn't in order to fit in with everyone else.
07/10/2020 04:49 PM
Celebrate Good Times, Come On!
Celebrating is good for the old mindset. This article offers from fun ways to do just that, celebrate!
07/02/2020 11:40 AM
To Be an Outstanding Communicator Your Voice Really Matters
"We often refuse to accept an idea merely because the tone of voice in which it has been expressed is unsympathetic to us." -Friedrich Nietzsche This is one of the quotes I have on my office "inspiration board," which reminds me every morning to sound my best on teleconferencing calls. We all wish to be "outstanding communicators" who can persuade people of our ideas and our visions of a new strategy.
06/15/2020 02:45 PM
The Differences We Pay Attention To
We have been on a long road as a human race. We should be able to come together by now. This is not the case. What is the difference that you are paying attention to? Is it possible for us to get past what has become an increasing trend in our recent history? It seems as if it can only go one of two ways. We come together and move forward as one humankind... or, we do not.
05/27/2020 09:02 AM
An Everlasting Debate - Which Is Better? Forgiveness or Retribution
This article discusses the topic of an everlasting debate, regarding the importance of forgiveness vs. retribution in man's life. Some people, including religious preachers, prefer forgiveness over the tendency of taking revenge. However, some people feel that retribution to some extent is needed for correcting the mindset of miscreants.
03/28/2020 07:45 PM
What Is Soul Coaching for Purpose?
How can a Soul Coach help me? Why working with a Soul Coach for Purpose - where does this bring me.
03/10/2020 02:46 PM
Coaching Employees in the Workplace for Improved Performance
In today's highly competitive business world, the most important asset of any company is human capital Tens, hundreds or thousands of employees that make up the workforce of a company are the most essential contributors towards profits, growth and success. Improving employee efficiency and performance are therefore major priorities for any company. With this growing need to continually boost employees' productivity, workplace coaching has become very popular among companies. This type of coaching is the best method to empower employees and thus contributing to organizational effectiveness.
02/12/2020 03:32 PM
Why You Should Hire Top Dollar Coaches Online
If you're broken, you should hire a coach. Some people think it's hard to get your life together but it isn't. You just need to hire the right coach to help you put things back where they belong. They sort out your stuff and put the parts back so you can find them. It's better than hiring someone to clean your kitchen. You can find your stuff when you hire a coach. And that's the truth!
02/05/2020 08:45 AM
Wellness Coaching Creating Your Story
We all live stories. Those stories are built on how we live every day. What would happen if you could decide the formula to live your ultimate story? Whatever you think of, you could achieve. This is a well-known path to succeeding at any goal. Because there are no limits on what decisions you make the next part of succeeding at writing your story is choosing what kind of character you want to be. This builds in certain qualities and values that will help guide you on the path you want to live.
01/29/2020 09:56 AM
The Wonderful Benefits of Coaching
VISION - MOTIVATION - FOCUS - CLARITY - ENERGY - SPEED - PRODUCTIVITY - RESULTS - SUCCESS - and more.. What could you do with this?
01/09/2020 06:43 PM
The Deadly Factors of Stress in the Workplace!
Where do you feel stress at work? Does it show up in conversations. Unmet deadlines or a workload that is not achievable? Read about what you can do to manage your stress before it takes a toll on you physically.
01/09/2020 06:41 PM
How Can Leaders Confront Their Blind Spots?
Learn about how to handle blind spots on the job. This can be scary but necessary if you want real growth.
12/16/2019 08:40 AM
The Four Agreements and Why I Take Them Personally
On the surface, the "Four Agreements" seem innocent, perhaps even thoughtful and wise. But then again, I would be a fool if I didn't always want to do my best; I am well aware that assumptions put an "ass" between "u" and "me"; and I have been teaching kids forever about how important "being impeccable with their word" is. As a navigator of life's river, this advice feels obvious. But when I come to "Don't Take Anything Personally," I can't help shaking my head at the simplicity of a journey that navigates on this "personal truth."
11/11/2019 10:37 AM
BYOB (Build Your Own Business)
If becoming a business owner is tugging at your heart there is a reason why. It could be a part of your purpose in life. And it might not be as hard as you think. With the right process and mentoring it is possible.
11/11/2019 10:36 AM
Go From Obstacles to Opportunities
Obstacles will happen, we can't control that. But we can control how we deal with them. Are we going to let them hold us back or push us forward? It's our choice. Obstacles can birth opportunities that can bless your life and the lives of others. Becoming a Certified Life Coach is one way you can transform obstacles into opportunities.
11/01/2019 12:59 PM
How To Get From Where You Are, to Where You Want to Be "Think, Think, Think"
Do you realize how powerful your thoughts are? Do you recognize the fact that your thoughts pre-pave the way to all that you do? In essence, your thoughts are like a magic wand that you wave over any situation. Make sure you are ordering what you want!
10/14/2019 02:06 PM
When "The Cause" Comes With Discomfort
So, how is your career's New Year's Resolution working out? By now, some of us are feeling good about effectively holding true to "the cause" we set out to pursue in the new year - but this is early into the year, I'm guessing most of us are still struggling with the discomfort that comes with the introduction of a significant change in our professional lives. This discomfort can come in many forms - lost time, longing for "the way things used to be," the pain of learning a new process and, of course, the feelings of inadequacy...
10/14/2019 02:05 PM
Getting Your Career Wish List Just Right
'Tis the season to decorate our homes, drink eggnog at Holiday parties, and buy gifts off each other's wish lists. The experience of asking one another what's on a wish list can always be a little awkward - mostly because they are going to turn and ask you the same question! When they do, are you ready to say exactly what it is so that you don't end up with fruitcake?
10/14/2019 02:05 PM
How To Achieve Your Career Resolution
Years ago I was talking with someone who was training to run a marathon. But as he got deeper into training, he found himself continually more worn out - not from the running, but from trying to keep up with all the other things he still had going on in his life! Simply put, there wasn't enough room in his life for his new goal of running a marathon and all the other hobbies, obligations and responsibilities he was already involved in.
10/14/2019 02:05 PM
Can You Hear Me?
Have you ever experienced a moment when you realized that the thing you asked your staff, teammates, or even your children to do yesterday still hasn't been done - even when you gave them very clear instructions? It's easy to point blame, but consider this: it could be they really didn't hear what you thought you communicated. We often don't effectively reach our goals because we fail to take into account how we communicate.
10/14/2019 02:05 PM
Is Change Making Your Career a Three-Ring Circus?
Everyone has a different reaction to unexpected change. Some embrace it. Others deflect it at all costs.
10/14/2019 02:05 PM
To Find Or Be Found? That Is The Question!
The Labor Department announced in June that the average length of unemployment is at an all-time high, the average being 39.7 weeks. Are these just the times we're living in?
10/14/2019 02:04 PM
Your Career Approach - Stop! Drop! And Roll!
I've lost count of how many Career Coaching clients I've worked with who lost their confidence during a job search. It's understandable. When you have been seeking a job for months (and sometimes even years), you're likely to become a victim of self-doubt.
10/14/2019 02:04 PM
Why Should You Hire Me?
It's the point blank question every hiring manager should ask in an interview - and the one that applicants almost never answer correctly. "Why Should I Hire You?" Hiring managers want to know what is unique about you, and they're not afraid to ask.
10/14/2019 02:04 PM
Where Is The "Hidden" Job Market?
Whether you're out of a job or looking to advance your career, you might be tempted to start the search on big career search sites like Monster.com or CareerBuilder.com. But studies have shown that the published market (including the internet) contains only about 20% to 25% of open jobs. But why?
10/14/2019 02:04 PM
How You See Yourself Impacts Networking
We've heard it a million times: "In order to find job opportunities, you have to network!" This message is as true as it is obvious. However, if you ask any given association, organization, support group or hiring manager, you'll probably find that everyone has a different idea of what networking actually means.
09/18/2019 01:35 PM
Be Inspired to Go Higher!
Coaching creates change. It can improve your life and the lives of others. Becoming a Certified Life Coach may be a dream of yours, but it won't manifest until you put that dream into action. What can you bring to the lives of others by stepping into your calling? Probably a lot more than you realize!
08/19/2019 10:01 AM
Empower Others to Stress Less and Live Their Best
Inner peace is a benefit available to all of us but not many people experience it. Why not? Because they have allowed stress to overpower them. If you have a passion to help others stress less and live their best then this article may be beneficial to you.
08/12/2019 09:04 AM
If Your Marketing Isn't Offensive, It Must Be Defensive
Do you deliberately drive away coaching clients? If not, why not? By not offending anyone, you're playing a weak and defensive game, and doing yourself no favours.
08/12/2019 08:59 AM
Declutter Your Thoughts With Brain Science
Are your negative thoughts getting the way of your success? Get on the decluttering bandwagon and apply it to your thinking. Improve your thinking, improve your life.
08/01/2019 07:49 PM
Change The Game
When your life is not going in the direction that you want. Follow these steps to change the game.
07/31/2019 08:03 PM
Become a Wellness Coach and Make a Difference
Becoming a wellness coach can provide you with an opportunity to educate and empower individuals to live the life they deserve to live. Many individuals are not living in holistic harmony and that needs to change. Bring your gifts and passion to the wellness coaching profession and make a difference.
06/24/2019 11:41 AM
Happiness End the Rat Race
End the Rat Race Life, like all wonderful vacations, must come to an end. While some may see this opening line as somewhat of a depressing thought, I hope many will also view it as sobering as well. Life is a temporary thing and very much like a vacation, it does not last forever.
06/11/2019 03:23 PM
The Entrepreneurial Success Plan for Coaches
Coaching is a booming industry but success is not guaranteed. But there are some things you can do to help fail-proof your business. Not doing these things could cost you your business, but doing these things can catapult your coaching success.
05/28/2019 09:22 AM
Ten Steps To Personal Freedom
Life can be frantic at times and we can so easily lose our perspective and end up living inside self imposed prisons of our own making. In this article I explore my top ten ways of finding personal freedom, leading to a stress free life which gives us time to breathe and live life to the full.
05/13/2019 09:59 AM
Leap Into Your Calling As A Coach
Coaching is an amazing career that has space for you! If you feel called to be a coach then it is time for you to take a leap into your purpose. There is an abundance of opportunities waiting for you!
04/24/2019 11:55 AM
Why People Invest in Peak Performance Coaches
Obviously, there are many different things that can spur someone to invest in a Peak Performance coach, but they all boil down to the same basic reason: to get better quicker. If you want to become more efficient, break through a seen or unseen barrier, learn how to communicate more effectively or learn new innovative strategies, they all involve doing what you do better. There is a common misconception that the more we do something the better we will get at doing that activity or vocation, however, the law of diminishing returns enters the picture rather quickly...
03/26/2019 12:27 PM
Joining the Army
The Law of Polarity states that everything has an opposite. For every bad situation there is something of equal or greater good or benefit on its way. After about 7 years into our marriage my husband started having a feeling like there was more, we should be doing in life.
01/30/2019 02:31 PM
What Are the Benefits Of Judiciary Coaching for Students?
Today, students of law are so busy with the theoretical aspect of their studies that they don't think about putting together some practical strategies for success down the road. As time goes by, competition among lawyers go up. Therefore, it's important for law students to get proper judicial coaching so that they are well prepared before you get into the practical phase of their life.
01/17/2019 02:46 PM
The Benefits Of Judiciary Coaching
Nowadays, most lawyers are so busy with their clients that they don't take the time to learn the most effective strategies for their professional success. With the passage of time, it's important for lawyers to reevaluate their strategies to ensure they are updated. We all go through ups and downs in our private and professional life. And lawyers are no exception. When they go through the feelings of dissatisfaction, most of them don't try to change just because they don't have any problem-solving tools. This is where law coaching comes into play. Let's find out why lawyers should opt for a coaching service to hone their skills.
11/06/2018 02:42 PM
How to Magnetically Attract Your Dream Coaching Clients
You can be the best coach in the world but if nobody knows you are there that is a disservice to you and to your potential clients. Knowing how to attract your dream coaching clients is a critical to your success as a coach. Once you know how to magnetically attract your dream coaching clients it can increase your impact and your income.


More Coaching Information:

Related Articles

Smelling the Roses: Better Living Through Savoring
"Stop and smell the roses," people often say. Then they smile ruefully, because everybody knows there isn't enough TIME to stop or, as my daughter says, to "chill.
Embracing Excellence
Joey rises before dawn to pack his lunch, eager for morning to arrive so he can board the city bus that transports him to his job at a souvenir production facility. From 8:00 a.
COACHING: When it's Beyond Oprah and Dr. Phil
How many more servings of the daytime self-help salad will it take to sooth your appetite? To actually get your life to where you want it to be? To actually start seeing changes for yourself rather than just on the tear-filled faces of Oprah's latest guests?How about the alternatives? If you stick with TV then you will likely wind up in frightening dead ends with the likes of Jerry, Ricky and Montel. So, you read a few more Chicken Soup books, listen to another Anthony Robbins seminar and double up on the appointments with your shrink.
12 Reasons to Develop Exceptional People Skills
Why should you bother to spend your valuable time learning how to develop exceptional people skills?Here's why..
Trump University - Why Success Education Is Important
Trump University recently unveiled offers a bonanza of success secrets, success tips and success insights.Donald Trump, of the Apprentice says "The one sure way to success is to know everything you can about what you do", these words capture the true reason why Trump University exists.
Dont Be Jealous - Be Inspired
When we see people do things we cannot do, or have things we don't have, it might be tempting to be a little jealous. But, jealousy doesn't lead to anything except resentment, and that isn't going to help you.
How Coaches Find Clients Online
At a recent networking meeting Jana asked for a recommendation for a public speaking coach. She was starting to speak in front of audiences, and wanted to polish her presentation skills a bit.
Three Great Ways to Deal with Negative People
1. Do not believe everything you hear!With close friends and family it is not unusual to think that you ought to take onboard everything you hear.
One BIG Way To Increase Your Values and Self-Esteem
One hour here, two hours there, even fifteen minutes, it alladds up, and quickly too. Television is toxic to our self-esteem.
Sorry Dr Maslow, I Think You Got It Wrong
In the 1950s Abraham Maslow published a book entitled " Motivation and Personality" in which he outlided his now famous Hierarchy of Needs. Over the years since its publication Maslow's work has gained wide acceptance as a tool in understanding human motivation.
Dealing Effectively with Midlife Issues
In this article we would like to help you explore the challenges and opportunities that come at midlife. You will have an opportunity to take a look at issues that are specific to the Baby Boomer generation.
What You See is What You Get
H. Jackson Brown Jr.
Taking The Coach Approach
When you use what you go through to grow through, you take the coach approach. I am suggesting that you hire your own counsel.
Is The Apprentice Bad For Your Health?
If you know who I mean when I say Kwame, Bill and Troy, you're probably a fan of The Apprentice. I admit I'm not a fan myself; I don't watch much television and that particular show didn't grab my interest enough to be "appointment" watching.
Addiction to Thinking
Randall sought my help because he was stuck being miserable and had no idea how to get out of his misery. In his life he had experienced moments of great joy and sense of oneness with all of life, but those moments were infrequent.
The Executive Coaching Contract
Having found a coach you feel comfortable and excited about working with, the next step is to discuss and sign the coaching contract or agreement. This is vital to ensure that both coach and client are clear from the outset about what is expected.
101 Winning Choices
Personal missions statements (PMS) are just nothing but the winning choices. Our mind can program us in such a way that success ratio in personal, social & professional life changes drastically.
Living In The Now
I hope you are sitting down as you read this! You cannot begin to work on this kind of subject without addressing the subject of time itself - and when was the last time you did that?There are three basic areas or modules of time that are most commonly referred to:1)The Past2)The Present3)The FutureWhat I would like to do is have you work out where the "present" is though. In the time it has taken you to read just those last few words, that space in time that we might refer to as the present has gone.
What Does It Take To Have It All In Life?
Many people have asked me why I wrote my book, 'The Street Kid's Guide to Having it All', and I realized that some people simply do not believe that it is possible to 'have it all'. Well, I am here as an ambassador to dispel that rumor once and for all.
Recreating Yourself
So it's time for a change. You've taken that hard look in the mirror and you've decided that who you are is not who you want to be.