How Coaches Find Clients Online

At a recent networking meeting Jana asked for a recommendation for a public speaking coach. She was starting to speak in front of audiences, and wanted to polish her presentation skills a bit. Before anyone else got a chance to reply, Elise jumped in to recommend her coach, Kelly. "I have been working with Kelly for two months, and I have already seen results from working with her. I am much more confident during my presentations, and I see that my audience is more engaged and more responsive. She is great; I will e-mail you her contact information later today."

Later that day I spoke with Elise about Kelly. Elise has always been interested in public speaking, so when she heard about Kelly about a year ago, she put herself on Kelly's mailing list. She enjoyed what Kelly had to say, learned more about her practice, but didn't take action to actually buy anything from Kelly until an opportunity came up for Elise to conduct a few workshops with another colleague. Once she started working with Kelly, she confirmed that she was as knowledgeable and professional as she appeared in her newsletter. Kelly, with his professionalism, knowledge and proven marketing techniques turned Elise from being a random business owner into a raving customer. How did she do this?

- She knows and uses effective marketing techniques. Kelly has a web site that describes when she does. She publishes a newsletter, in which she shares useful information on public speaking, as well as keeps the readers informed about her expertise.

- She is consistent. Marketing is not a one time event; rather, it is a process. Kelly markets consistently - she publishes his newsletter on a regular basis, she uses her own web site, branding, articles, and many other techniques in order to get results.

- She is a professional who delivers results. When clients work with Kelly, she delivers the services and products she has promised.

So how can your business benefit from knowing about Kelly's marketing techniques? Over to you - let's take action:

- Learn about online customers and how they behave. It takes a few marketing techniques to turn a random web surfer into a raving customer. This week's lesson at MarketingSalad.com is all about turning your web site visitors into customers. Join us at MarketingSalad.com for immediate access to the lesson, as well as additional discussion on getting more online customers.

- Run your marketing campaigns on a consistent basis. One time advertising or marketing campaign is likely to bring in more web site visitors, but not very likely to bring in many long term customers. Whether you are publishing newsletter, refining search engine traffic or giving workshops to promote your business, it takes time for the campaigns to start bringing in a consistent stream of qualified buyers. Continue your marketing campaigns for a long enough time to see the results.

- Underpromise and overdeliver. Your marketing materials make promises to your customers. Whether it is fast results for people in your classes, a product at no charge with any coaching package purchased or a press release critique for new customers, make sure that you deliver MORE than your marketing materials promise. Doing this will result in customers who not only are happy with your services, but who will also promote your services to others.

Knowing who your customers are and delivering them what they want will help you fill up your practice with happy customers.

Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newsletter.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Coaching Information:

Related Articles

Building a Strong Coaching Practice
As a person who has been around the coaching profession for a number of years, I wish I could say that my practice is full right now. But the fact is that I've been pursuing TV gigs in the last few years and haven't put much emphasis on building my individual coaching practice.
Dont Be Jealous - Be Inspired
When we see people do things we cannot do, or have things we don't have, it might be tempting to be a little jealous. But, jealousy doesn't lead to anything except resentment, and that isn't going to help you.
After July 8, Pay This Amount
You undoubtedly go through this, too. A few times a month you gather up the bills coming due and write checks or pay them online.
Let's Say You're a Dog. Are You So Competitive You'd Eat a Carrot?
Seems like a gal always learns something out on the farm! Yes, it's a farm tale and I'm going to change the names of the animals to protect the guilty!I spent last weekend down in Lower Alabama where my friend from high school owns a farm. On the neighboring property there lives a donkey we'll call "Jake.
Life Coach, Counsellor, or Therapist; - How do I choose?
Life coaching has become fashionable in recent years and there seems to be a big demand for what they offer. Counselling and many forms of therapy are also on offer, these may have been around for many years and have advantages to offer clients.
Corporate Coaching - Why Coach? C(5)+ED
Is it possible to make a strong "business case for corporate coaching?" Why is coaching vital to organizations? Why should leaders invest time developing their coaching skills? These are tough, important questions that organizations should consider before implementing coaching.The need for corporate coaching certainly depends on the situation.
How to be Your Authentic Self
Most of us play many different roles in the course of any given day. We could be Mom, Boss, Employee, Student or Friend, to name just a few.
How To Deal With People Who Dislike You
When you read books on personal development and articles about making your life better the emphasis is generally on the positive.You learn all about deciding what you want and how to get it.
How to Give Yourself a Check Up From the Neck Up
When was the last time you did some dedicated physical exercise?Many people have realised that our busy and stressful lives need some balance. They are flocking in droves to gymnasiums all over the country.
Reduce Anxiety About Decison Making
What's the alternative to making decisions?Allowing someone else, or circumstances, to make them for you.And that is giving up control of your life.
5 Steps to Derail Difficult People - Your Surefire Way to a Peaceful Resolution
That one guy at work that always has to be right; your buddy's wife who can't eat anywhere they serve burgers, or the monster-in-law, I mean mother-in-law, with too many opinions for your own good, difficult people, we all know them. So the question is, is there a right and a wrong way to deal with them? The answer is yes, if you want to avoid unnecessary confrontations.
Theres Gold in that Silence
Can you recall a time where you utilized silence to make a point? If you can consciously recall, you probably know your silence made more than just a point; it made an exclamation point ..
Parts that Make the Whole? or Not
There are many parts that make up you.There's the Musical You, the Friendly You, the Amazing You, the Genius You, the Calm You, the Peaceful You, and many more parts that make up who you are - much like an identity check list:All round good guy/gal part - checkUniquely amazing you part - checkWitty and intelligent part - checkLovable and charming part - checkMoody and indecisive part - who me??? Never?Selfish and greedy part - not me! Never?Self opinionated - Nope, not me! Never?We all have wonderful attributes; we also have parts not so wonderful which we'd rather keep hidden but really, it's okay to acknowledge we have both.
Change the Words and Change the World
Excerpt From The Relationship Handbook: How to Understand and Improve Every Relationship in Your Life by Kevin B. BurkIf we want to change our lives in any way, all we need to do is to change our words, thoughts and beliefs.
Help! I Need to Make a Decision!
Many people who come to my office say they have a difficult time making decisions. I have developed a process to help my clients master this skill.
Its Only Adult ADD-What A Relief!
For most of her fifty years, Barbara was at war with herself. Keeping organized, being on time, and finishing what she started were always a struggle.
Tips For Singles On Celebrating The New Year
It's four weeks away and you don't have any plans. Many of your friends will be away or out with their significant others.
4 Underused Hot Spots for Your Personal Branding Iron
I'll never forget what my mentor told me: "Don't communicate in any way to any person without the stamp of your personal brand."Everyone has a personal brand, whether they know it or not.
Let Go of Your Past
People have a difficult time letting go of the past because they are held back by unfinished business. They may regret choices they have made or feel guilty about past actions.
How to Hire a Coach
Improve Your Life! How to Hire A Coach.A reader writes, "I do not know how or where to contact a coach here.