Diverse Marketing Strategies for Those Living with Disabilities

Imagine yourself as the only means of financially supporting you. A little scary isn't it? In today's economy, it is difficult living on a single income. This is especially true for individuals living in Howard County, although what a great place to call home. People will gladly exchange dollars, for the exceptional quality of life, provided by a county, tucked away in the middle of the beautiful State of Maryland.

Now imagine, still you are the only one financially supporting yourself, but suddenly you are faced with a disabling medical condition, which ultimately is the demise of your ability to work outside of the home, providing your only source of income.

What are you going to do to support yourself? And what does this all mean as you begin to question your life? Do you move back in with your mother? Do you crawl under a rock or bury your head in the sand? Or do you spend the next several months crying, hoping it will all get better on its own?

As a rational human being, you realize none of these are realistic options. So the question goes back to, how are you going to support yourself?

While you are still of this earth, you must continue to market yourself to fulfill your desires no matter the situation. How do you market yourself to find the best medical care when faced with illness? How do you market yourself to seek Mr./Ms. Right? Or, most importantly, how do you market yourself to provide an adequate income?

I am a person who lives with a disability. I also realize I must continue work in order to support myself. And beyond that I still want to work because I feel I have something to contribute to society.

Over the years I have discovered creative ways of marketing myself and obtaining exposure to a large number of people without ever leaving my home office. With the invent of the Internet countless doors have been opened to those who are not able to otherwise attend networking meetings or pound the pavement in search of new clientele. One sure fire way of establishing credibility is to create a website and utilize search engine optimization. Networking with other link-minded websites is key, writing articles for their newsletters and obtaining linkage to each others sites for added exposure is essential. Blogging - the creation of an on-line personal diary - is fast becoming a way of creating additional exposure. The good news is much of this, aside from the development of your website, is that it can all be done for free; the only cost is the use of your time. You must be willing to commit the time in order to secure new business, while never having to leave your home office.

Typically, when someone is initially faced with a disability, streams of income become scarce. One is forced to rely on savings, borrowing, or potentially collecting disability benefits. However, if none of these are options, there are avenues to turn to in order to jumpstart your business and financially support your endeavors.

Terese Reamer, Employment Specialist for the Division of Rehabilitation Services (DORS), a state agency comments "DORS is available to assist people with disabilities in becoming self-sufficient and independent. We provide services such as Career Decision Making, Vocational Training and Medical Rehabilitation. For those who wish to be self-employed, we provide guidance in writing business plans and in some cases will grant funds for start up costs for small business ventures. DORS has had a positive economic impact in Maryland because it helps support people by getting them back to work."

In conjunction with DORS, the Rise Project helps individuals reach independence through self-employment. Morris Tranen, President and CEO of Rise states "We strive to remove some of the obstacles that challenge agencies and individuals with disabilities as they pursue self employment. We provide training for counselors and training for individuals with disabilities so they understand self-employment. We assist in developing viable business plans and business expertise and consultation to both the counselor and the consumer throughout the process of planning, opening and operating a small business."

Linda Furiate is a personal coach, astrologer and talk show host helping individuals with disabilities achieve their goals despite any and all obstacles. She can be reached at http://www.portraitsindetermination.com or (410) 964-1303.

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Coaching Information:

Related Articles

Be The One With Something Interesting To Say
How Do You Learn Something New?If you could learn fast and effectively, you might become the person with something interesting to say on any topic. It could also help in your carreer or business.
Is Coaching Everything That It Is Cracked Up To Be?
Personal or business coaching has helped thousands change their lives and achieve their goals. Yet, for the sceptics it still is a fuzzy concept with little recognition for its benefits.
A Beginner To Beginners
You may be just starting, or contemplating, your first online business. Or, just like me, you may be trying out yet another online business scheme.
Making Communication Effective: 4 Language Filters
Language is a challenging way to communicate. It allows us to share our thoughts and feelings by describing our personal views of reality.
The Magic of Hearing
I'm working on a coach training certification, and one of the "proficiencies" I'm expected to have mastered is "engages in provocative conversations." Now, that really got me thinking.
Who Are You Mixing It With?
I talk and write a lot about Life Design - creating and sculpting a life that is fulfilling for you. It is about shaping your personal landscape and environment.
HR Professional in New Avtaar: HR as a Coach and Mentor
IntroductionThese days in corporate sector, everybody is talking about the role of HR professional as a coach and mentor. People are exited as well as confused.
Executive Coaching
The higher you climb the ladder in this organization, the less chance you have of getting feedback about your performance. The working rule of thumb is "the farther up you go, the stranger things get," especially in the way you are reviewed and rewarded.
Tips for Writing Great Coaching E-Books
Never understimate the power of a well-written word. Tens of thousands of readers of coaching ebooks have had their lives changed for the better by a well written ebook.
Living On Purpose
The purpose of life is to live a life of purpose. Those individuals who live their lives 'on purpose' are not prone to wondering what the meaning and purpose of their life is.
The Value of Career Coaching and Its Effect on Productivity
Athletes the world over have coaches. Yet, workers whose very livelihood depends on their ability to perform well on the job are often unaware of the merits of a career coach.
Use a Journal for Self-Discovery and Self-Expression
As a therapist, I often suggest to clients that they explore their feelings and thoughts by keeping a journal. Sometimes clients ask for a bit of direction with this process.
W Edwards Deming
Immediately post second world war W Edwards Deming went to Japan to create order from the crisis that was the Japanese economy.In Japan he found fertile ground for a set of ideas that had been around since the twenties.
Trust In The Moment, and Trust In Yourself
Do you often get yourself upset and feeling less than fully confident, as part of your preparation for facing a daunting challenge? You can improve your performance if you let your somatic intelligence lead the way."You move too much to be effective.
An Easy Way to End The Year
As a healthy business owner or independent professional, how do you end your year? Well, I tell my clients to stop working. That's right, stop working.
Greasing the Path to Success: Finding the Confidence to Step Up to Key Moments
Whether it's making a prospecting call to a promising business contact, giving an informal "elevator speech" to a networking group, or attempting to close a transaction, there are certain key moments when putting your best-dressed foot forward really matters. Some of life's fortunate people seem to be naturally at their best finding confidence under pressure.
How Can Sceptics Get the Proof They Need
Are you one of those folks that needs to figure-it-out all the time? Are you one of those Law of Attraction students who catches yourself saying things like, "I wonder how this is going to come to me?" or, "What do I need to figure out so I know what to do next (to manifest what I desire)?" Attention Law of Attraction Students!Stop trying to figure out where/how/when your manifestation is going to come! It's not your job!Here's a great tool that will help all of you 'figure-it-outers' reduce your need to figure it out. Those of you who are thinkers need to see it or know it before you can fully accept that The Law of Attraction exists and is working in your life.
Helping Relationships: Understanding the Helpee
One of the most distressing observations I have made among my social work colleagues, is the overwhelming proclivity on the part of many of us so-called helpers, to lack understanding and sensitivity to the position helpees are in when they agree to accept intervention.Many of us take "professionalism" out of context and become more of a burden to families than a helping resource.
Progress Reviews: Your Key To Effective Coaching
One of the most effective ways to help your staff succeed is to provide regular, consistent coaching throughout the year. A Progress Review is a specific kind of coaching discussion, tied to the employee's Annual Objectives and Standards.
Do You Want to Impress Others? Then Don't Talk ?Listen
Recently my friend Michelle was concerned about a professional conference she was planning to attend with her husband, a veterinarian. She has no background in veterinary science, so she did not think she would be able to effectively communicate with the people at the conference.